Hat’s The Spirit! – The Innocent Big Knit
November 8, 2013 § 1 Comment
I fear I have definitely hit a new low with that hat-pun related title, but it’s all for a good cause, I assure you. For those of you who know me quite well, you will know that the things that cause me to automatically crumble into a girly heap of patheticness are not usually the kind of thing that the regular Joe would consider ‘cute’. Giant African Land Snails, for example, instantly turn me into a gushing mess. As does anything sporting goggly eyes. Here is another (much more justified!) example:
On Wednesday this week, Innocent Smoothie’s award-winning Big Knit launched across the UK for its 10th year running.
The Big Knit is a joint campaign between Age UK and Innocent drinks to help vulnerable older people on the run up to Christmas. Here’s the idea: we knit the hats, the Innocent Smoothie bottles wear them, and 25p from every bottle sold goes to Age UK, which funds projects to support older people throughout the winter months.
This year, for the Big Knit’s 10th birthday, knitters in bonny Scotland alone have stitched 46,000 little woolly hats for the campaign. Brian Sloan, Age Scotland’s Chief Executive, said: “We’re grateful that so many knitters across Scotland have got behind the Big Knit – this campaign couldn’t happen without their support. The funds raised will go a long way towards supporting local projects and services which are vital in helping older people through this difficult time of year.”
With energy prices rocketing, it is now more important than ever for older people to receive the help they need during the cold winter months. Age Scotland also run a Spread the Warmth campaign, to ensure that older people get the information and advice they require to keep warm, safe and well this winter.
The hats can now be found on Innocent Smoothie bottles in more shops than ever before. They will be on display in Sainsbury’s, Asda, Tesco and Morrison’s stores across the country and other retailers, such as WHSmith, Costa and Boots will also be lining their shelves with the snug-looking smoothies.
The Big Knit began in 2003 and, one decade on, the be-hatted smoothies have helped raise over £1.5 million. As many as 24,000 older people are at risk of death from the cold this winter, and Age UK are fighting to prevent this from happening. So why not buy a be-hatted smoothie and help spread the warmth this winter? I know I will.